Highlights
Top 5 citations in ChatGPT and Perplexity for “recruitment trends 2025”
+42% AI search visibility in 90 days
Backlinks from 15+ authoritative HR sources
Overview
Edwin Miller LLC, a recruitment firm paying homage to the first professional recruiter in history, wanted to position itself as the authoritative voice in talent acquisition. The goal: ensure the brand is consistently cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews for high-value HR and recruitment queries.
We developed a GEO-first strategy centered on proprietary industry research and targeted backlink acquisition. This positioned Edwin Miller LLC not just as a service provider, but as a reference source for AI-powered recruitment content.
Problems
Low AI search visibility in a saturated recruitment market.
Lack of original research that AI engines could cite as unique, authoritative data.
Minimal high-quality backlinks from HR industry leaders.
Solutions
Conducted proprietary research on hiring trends and candidate behavior in 2025.
Produced long-form AI-friendly reports with clear, structured data presentation.
Secured backlinks from top HR publications and industry influencers frequently indexed by AI engines.
Results
Top 5 citations in ChatGPT and Perplexity for “recruitment trends 2025”
+42% AI search visibility in 90 days
Backlinks from 15+ authoritative HR sources