• #2 position in ChatGPT & Perplexity AI rankings for “Best time blocking app”
• Featured in AI answers for “Best planner app” in Google AI Overviews
• +45% increase in organic traffic from AI-powered searches

Morgen, a premium calendar and productivity app, wanted to rank among the top results for competitive AI-generated searches like “Best time blocking app” and “Best planner app.” These queries are highly competitive, dominated by global productivity platforms with massive content budgets.

We focused on a dual AI search strategy: producing authoritative, comparison-driven content that AI engines could easily parse (GEO) and optimizing existing pages for structured, question/answer formats (AEO). This approach ensured Morgen was ranked #2 by AI-generated results, right behind Motion, in under 150 days.

• Competitive landscape dominated by established productivity brands.
• No presence in AI-generated lists for high-intent queries.
• Product pages not optimized for AI parsing or Q/A relevance.

• Published in-depth “planner app” comparison guides with original feature analysis.
• Added structured Q/A sections answering “best time blocking app” and related sub-queries.
• Created backlinks from authoritative tech and productivity sites frequently cited by AI engines.
• Used schema.org markup for software product data.

• #2 position in ChatGPT & Perplexity AI rankings for “Best time blocking app”
• Featured in AI answers for “Best planner app” in Google AI Overviews
• +45% increase in organic traffic from AI-powered searches