Overview
The Orient Express, one of the most iconic luxury train experiences in the world, wanted to ensure it appeared prominently in AI-generated search results for high-value travel queries like “best luxury train journeys” and “luxury travel experiences 2025.” With a surge in AI-powered trip planning via ChatGPT, Perplexity, and Google AI Overviews, controlling this space meant influencing affluent travelers at the exact decision-making moment.
We built an AI search strategy combining deep storytelling content that AI engines could cite (GEO) and clear, structured responses tailored for featured snippets and voice assistants (AEO).
Problems
Strong competition from other global luxury travel brands in AI recommendations.
Brand story was rich, but not structured for AI parsing.
No consistent presence in AI-generated “best of” lists.
Solutions
Created authoritative destination and journey pages with proprietary photography and historical data.
Structured top Q/A entries such as “What is the most luxurious train in the world?” using schema.org for travel experiences.
Built high-authority backlinks from travel media frequently indexed by AI engines.
Crafted “comparison” content positioning Orient Express against competitors with factual, AI-friendly formatting.
Results
#1 position in Perplexity, ChatGPT, and Copilot for “best luxury train journeys”
+50% AI citations across luxury travel queries in 120 days
+41% growth in qualified traffic from AI search referrals